YouTube buys simsim, Indian video shopping app
Google-owned YouTube has acquired social commerce startup simsim for an undisclosed sum, as the company aims to help viewers discover and buy products from the Indian retailers through video.
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New Delhi: Google-owned YouTube has acquired social commerce startup simsim for an undisclosed sum, as the company aims to help viewers discover and buy products from the Indian retailers through video.
By bringing short-video shopping app simsim and YouTube together, the company said that it aims to help small businesses and retailers in India reach new customers in even more powerful ways.
"There will be no immediate changes to simsim, the app will continue operating independently while we work on ways to showcase simsim offers to YouTube viewers," said Gautam Anand, VP, YouTube APAC.
To date, simsim has raised nearly $17 million, and was recently valued at over $50.1 million. simsim is helping small businesses in India transition to e-commerce by using the power of video and creators. The simsim app serves as a platform to connect local businesses, influencers and customers.
